The Portfolio of Chris Boyle http://stylewired.com/portfolio Web design and internet marketing portfolio Wed, 27 Jan 2010 00:52:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Achieved position 3 out of 1,370,000,000 in Google.com for the keyword “go green”, with a zero budget http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget#comments Wed, 27 Jan 2010 00:26:09 +0000 admin http://stylewired.com/portfolio/?p=108 I came up with the idea of creating a green blog to help promote The Consortium’s environmental credentials. I designed the site, built the theme and promoted the website in search engines by manually building links and writing link-worthy content as often as possible.

The result has so far been 3rd position in Google for the keyword “go green” and many other high rankings, without spending any money to promote the site. The website has not only achieved it’s original goals, it is also helping support The Consortium’s overall search engine power by strategically linking back to our eCommerce enabled websites.

Skills/Software Used

  • Link building
  • Social media marketing
  • On page optimisation
  • Blogging

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Go Green Google results demonstrating search engine optimisation
]]> http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget/feed 0 Early Years Birdwatch email: Fun, colourful email for pre-schools http://stylewired.com/portfolio/email-design/early-years-birdwatch-email-fun-colourful-email-for-pre-schools http://stylewired.com/portfolio/email-design/early-years-birdwatch-email-fun-colourful-email-for-pre-schools#comments Wed, 27 Jan 2010 00:10:55 +0000 admin http://stylewired.com/portfolio/?p=105 This is fun, vibrant email to a regular subscriber base. This group of subscribers are very good when it comes to opening, reading and clicking through, so we’re able to experiment with designs that might not work so well if sent to a less patient subscriber group. That means we can try larger headers and low content – image heavy emails.

Skills/Software Used

  • Photoshop
  • HTML 4.01
  • Email Vision Campaign Commander
  • A/B Split testing

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Early Years Birdwatch Email Design Portfolio Entry
]]> http://stylewired.com/portfolio/email-design/early-years-birdwatch-email-fun-colourful-email-for-pre-schools/feed 0 elderlyactivities.co.uk: Concept, Web Design and WordPress Theme Development http://stylewired.com/portfolio/web-design/elderlyactivities-co-uk-concept-web-design-and-wordpress-theme-development-2 http://stylewired.com/portfolio/web-design/elderlyactivities-co-uk-concept-web-design-and-wordpress-theme-development-2#comments Wed, 27 Jan 2010 00:05:09 +0000 admin http://stylewired.com/portfolio/?p=102 Bupa, a customer of The Consortium, kindly gave us lots of activities ideas they had collected from their care homes. We decided it would be a good idea to use them as a free resource that we would give away online, helping attract links and start the development of an online community for carers, looking for materials to help them in their jobs.

We had already done a lot of research on keywords in this area and found to our surprise that the domain name elderlyactivities.co.uk (based on a top keyword) was available. In two days I had the website online, having found the domain name, designed the website around the content and built the WordPress theme.

Skills/Software Used

  • Photoshop
  • WordPress
  • Standards based XHTML/CSS
  • Wordtracker and other keyword tools

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Elderly Activities Web Design Portfolio Entry
]]> http://stylewired.com/portfolio/web-design/elderlyactivities-co-uk-concept-web-design-and-wordpress-theme-development-2/feed 0 Pea Green Things January Sale 2010 Email http://stylewired.com/portfolio/email-design/pea-green-things-january-sale-2010-email http://stylewired.com/portfolio/email-design/pea-green-things-january-sale-2010-email#comments Wed, 27 Jan 2010 00:03:28 +0000 admin http://stylewired.com/portfolio/?p=99 We’ve tested a lot of variations in the emails I design at The Consortium. We’ve gained a lot of insight from the split tests we’ve conducted. We’ve tested different subject lines, different positioning of calls to action, button calls to action vs. text calls to action, different names in the from field and more.

In this email we split tested an image heavy email (pictured left), against the same email but with text instead of images with alternate text.

We found that the image heavy email worked marginally better in this particular niche, but the test results were not significant enough to draw solid conclusions. So we continue to test. This is an effective way of continually improving your work and the brands ROI. It has really helped build my knowledge of what works and what doesn’t in email marketing and other areas, such as Pay Per Click.

Skills/Software Used

  • Cross platform compatible
  • Photoshop
  • HTML 4.01 Transitional
  • Email Vision Campaign Commander
  • Split Testing

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Pea Green Things HTML Email Design Portfolio Entry
]]> http://stylewired.com/portfolio/email-design/pea-green-things-january-sale-2010-email/feed 0 Shareandinspire: A forum built on WordPress http://stylewired.com/portfolio/web-design/shareandinspire-a-forum-built-on-wordpress http://stylewired.com/portfolio/web-design/shareandinspire-a-forum-built-on-wordpress#comments Wed, 27 Jan 2010 00:00:49 +0000 admin http://stylewired.com/portfolio/?p=96 I designed and built this website from start to finish from logo to forum build. Initially the brief was to build a blog for early years practitioners, to help promote our early years websites and to learn more about our customers’ needs. However, after I had completed the website I was told to make it more like a forum; so I used a WordPress plugin and changed the structure of the website making it function as a simple forum.

Skills/Software Used

  • Photoshop
  • Standards based XHTML/CSS
  • WordPress

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Share&inspire Website design portfolio entry
]]> http://stylewired.com/portfolio/web-design/shareandinspire-a-forum-built-on-wordpress/feed 0 Tru-Green: Static XHTML/CSS Website Design http://stylewired.com/portfolio/web-design/tru-green-static-xhtmlcss-website-design-2 http://stylewired.com/portfolio/web-design/tru-green-static-xhtmlcss-website-design-2#comments Tue, 26 Jan 2010 23:57:00 +0000 admin http://stylewired.com/portfolio/?p=93 This is an example of a simple static website I built for the Tru-Green brand, a green envelope producer based in India. I used several layered Photoshop brushes to create a slightly crumpled envelope look for the background of the website. I designed and built the whole website from start to finish in one working day.

Skills/Software Used

  • Photoshop
  • Standards based XHTML/CSS

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Tru-Green Website design portfolio entry
]]> http://stylewired.com/portfolio/web-design/tru-green-static-xhtmlcss-website-design-2/feed 0 SEO for The Consortium: Achieved top rankings for top keywords and a 2 year positive trend http://stylewired.com/portfolio/seo/seo-for-the-consortium-achieved-top-rankings-for-top-keywords-and-a-2-year-positive-trend http://stylewired.com/portfolio/seo/seo-for-the-consortium-achieved-top-rankings-for-top-keywords-and-a-2-year-positive-trend#comments Tue, 26 Jan 2010 23:37:38 +0000 admin http://stylewired.com/portfolio/?p=90 Over the years I have developed an extremely effective system for improving search engine rankings for one or more websites at a time. For The Consortium I developed a system of continuous improvement, where by I would achieve the number one ranking for a chosen keyword, while adding further keywords to my list and optimising the website for the additional keywords every week. The result has been a positive trend in average search engine rankings for two years.

Skills/Software Used

  • WordTracker and other keyword tools
  • Yahoo Site Explorer
  • SEOMoz
  • Landing page optimisation
  • Link building

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School Equipment example of search engine optimisation
]]> http://stylewired.com/portfolio/seo/seo-for-the-consortium-achieved-top-rankings-for-top-keywords-and-a-2-year-positive-trend/feed 0 Early Years At Home: Logo Design and Web Design http://stylewired.com/portfolio/web-design/early-years-at-home-logo-design-and-web-design-2 http://stylewired.com/portfolio/web-design/early-years-at-home-logo-design-and-web-design-2#comments Tue, 26 Jan 2010 23:34:02 +0000 admin http://stylewired.com/portfolio/?p=87 I was asked to design a Business to Consumer website for ‘at home early years practitioners’. I designed the logo and the website for an external web development team to use on an eCommerce platform they had previously created. My design was restricted slightly by the need to make it compatible with the eCommerce platform.

The company were extremely happy with the result and the quick turn around. They went with the first design I produced.

Skills/Software Used

  • Photoshop
  • Standards based XHTML/CSS
  • JQuery

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Early Years at Home Website design
]]> http://stylewired.com/portfolio/web-design/early-years-at-home-logo-design-and-web-design-2/feed 0 Pea Green Things “What can you put in a Kitchen Composter?” email http://stylewired.com/portfolio/email-design/pea-green-things-what-can-you-put-in-a-kitchen-composter-email http://stylewired.com/portfolio/email-design/pea-green-things-what-can-you-put-in-a-kitchen-composter-email#comments Tue, 26 Jan 2010 23:31:46 +0000 admin http://stylewired.com/portfolio/?p=84 I’ve designed and hand coded the emails for Pea Green things. All the emails I design and code are written to display correctly in as many email clients as possible, including Outlook 2007.

Skills/Software Used

  • Cross platform compatible
  • Photoshop
  • HTML 4.01 Transitional
  • Split testing
  • Email Vision Campaign Commander

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Pea Green HTML Email Design Portfolio entry
]]> http://stylewired.com/portfolio/email-design/pea-green-things-what-can-you-put-in-a-kitchen-composter-email/feed 0 Early Years Festive Product Based Email http://stylewired.com/portfolio/email-design/early-years-festive-product-based-email-2 http://stylewired.com/portfolio/email-design/early-years-festive-product-based-email-2#comments Tue, 26 Jan 2010 23:28:00 +0000 admin http://stylewired.com/portfolio/?p=81 This is an example of an email based on an postal campaign — in this case festive special offers brochure. In this email we tested two different types of subject line.

Skills/Software Used

  • Photoshop
  • HTML 4.01 Transitional
  • Cross platform compatible

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Early Years HTML Email design
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