The Portfolio of Chris Boyle » Search engine optimisation http://stylewired.com/portfolio Web design and internet marketing portfolio Tue, 06 Sep 2011 14:42:46 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Achieved position 3 out of 1,370,000,000 in Google.com for the keyword “go green”, with a zero budget http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget#comments Wed, 27 Jan 2010 00:26:09 +0000 admin http://stylewired.com/portfolio/?p=108 I came up with the idea of creating a green blog to help promote The Consortium’s environmental credentials. I designed the site, built the theme and promoted the website in search engines by manually building links and writing link-worthy content as often as possible.

The result has so far been 3rd position in Google for the keyword “go green” and many other high rankings, without spending any money to promote the site. The website has not only achieved it’s original goals, it is also helping support The Consortium’s overall search engine power by strategically linking back to our eCommerce enabled websites.

Skills/Software Used

  • Link building
  • Social media marketing
  • On page optimisation
  • Blogging

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Go Green Google results demonstrating search engine optimisation
]]> http://stylewired.com/portfolio/seo/achieved-position-3-out-of-1370000000-in-google-com-for-the-keyword-%e2%80%9cgo-green%e2%80%9d-with-a-zero-budget/feed 0 SEO for The Consortium: Achieved top rankings for top keywords and a 2 year positive trend http://stylewired.com/portfolio/seo/seo-for-the-consortium-achieved-top-rankings-for-top-keywords-and-a-2-year-positive-trend http://stylewired.com/portfolio/seo/seo-for-the-consortium-achieved-top-rankings-for-top-keywords-and-a-2-year-positive-trend#comments Tue, 26 Jan 2010 23:37:38 +0000 admin http://stylewired.com/portfolio/?p=90 Over the years I have developed an extremely effective system for improving search engine rankings for one or more websites at a time. For The Consortium I developed a system of continuous improvement, where by I would achieve the number one ranking for a chosen keyword, while adding further keywords to my list and optimising the website for the additional keywords every week. The result has been a positive trend in average search engine rankings for two years.

Skills/Software Used

  • WordTracker and other keyword tools
  • Yahoo Site Explorer
  • SEOMoz
  • Landing page optimisation
  • Link building

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School Equipment example of search engine optimisation
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