Email design Portfolio
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Email design
Early Years Birdwatch email: Fun, colourful email for pre-schools
This is fun, vibrant email to a regular subscriber base. This group of subscribers are very good when it comes to opening, reading and clicking through, so we’re able to experiment with designs that might not work so well if sent to a less patient subscriber group. That means we can try larger headers and low content – image heavy emails.
Skills/Software Used
- Photoshop
- HTML 4.01
- Email Vision Campaign Commander
- A/B Split testing
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Email design
Pea Green Things January Sale 2010 Email
We’ve tested a lot of variations in the emails I design at The Consortium. We’ve gained a lot of insight from the split tests we’ve conducted. We’ve tested different subject lines, different positioning of calls to action, button calls to action vs. text calls to action, different names in the from field and more.
In this email we split tested an image heavy email (pictured left), against the same email but with text instead of images with alternate text.
We found that the image heavy email worked marginally better in this particular niche, but the test results were not significant enough to draw solid conclusions. So we continue to test. This is an effective way of continually improving your work and the brands ROI. It has really helped build my knowledge of what works and what doesn’t in email marketing and other areas, such as Pay Per Click.
Skills/Software Used
- Cross platform compatible
- Photoshop
- HTML 4.01 Transitional
- Email Vision Campaign Commander
- Split Testing
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Email design
Pea Green Things “What can you put in a Kitchen Composter?” email
I’ve designed and hand coded the emails for Pea Green things. All the emails I design and code are written to display correctly in as many email clients as possible, including Outlook 2007.
Skills/Software Used
- Cross platform compatible
- Photoshop
- HTML 4.01 Transitional
- Split testing
- Email Vision Campaign Commander
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Email design
Early Years Festive Product Based Email
This is an example of an email based on an postal campaign — in this case festive special offers brochure. In this email we tested two different types of subject line.
Skills/Software Used
- Photoshop
- HTML 4.01 Transitional
- Cross platform compatible
