You can download a printable version of my portfolio in pdf.
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Search engine optimisation
Achieved position 3 out of 1,370,000,000 in Google.com for the keyword “go green”, with a zero budget
I came up with the idea of creating a green blog to help promote The Consortium’s environmental credentials. I designed the site, built the theme and promoted the website in search engines by manually building links and writing link-worthy content as often as possible.
The result has so far been 3rd position in Google for the keyword “go green” and many other high rankings, without spending any money to promote the site. The website has not only achieved it’s original goals, it is also helping support The Consortium’s overall search engine power by strategically linking back to our eCommerce enabled websites.
Skills/Software Used
- Link building
- Social media marketing
- On page optimisation
- Blogging
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Email design
Early Years Birdwatch email: Fun, colourful email for pre-schools
This is fun, vibrant email to a regular subscriber base. This group of subscribers are very good when it comes to opening, reading and clicking through, so we’re able to experiment with designs that might not work so well if sent to a less patient subscriber group. That means we can try larger headers and low content – image heavy emails.
Skills/Software Used
- Photoshop
- HTML 4.01
- Email Vision Campaign Commander
- A/B Split testing
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Web design
elderlyactivities.co.uk: Concept, Web Design and WordPress Theme Development
Bupa, a customer of The Consortium, kindly gave us lots of activities ideas they had collected from their care homes. We decided it would be a good idea to use them as a free resource that we would give away online, helping attract links and start the development of an online community for carers, looking for materials to help them in their jobs.
We had already done a lot of research on keywords in this area and found to our surprise that the domain name elderlyactivities.co.uk (based on a top keyword) was available. In two days I had the website online, having found the domain name, designed the website around the content and built the WordPress theme.
Skills/Software Used
- Photoshop
- WordPress
- Standards based XHTML/CSS
- Wordtracker and other keyword tools
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Email design
Pea Green Things January Sale 2010 Email
We’ve tested a lot of variations in the emails I design at The Consortium. We’ve gained a lot of insight from the split tests we’ve conducted. We’ve tested different subject lines, different positioning of calls to action, button calls to action vs. text calls to action, different names in the from field and more.
In this email we split tested an image heavy email (pictured left), against the same email but with text instead of images with alternate text.
We found that the image heavy email worked marginally better in this particular niche, but the test results were not significant enough to draw solid conclusions. So we continue to test. This is an effective way of continually improving your work and the brands ROI. It has really helped build my knowledge of what works and what doesn’t in email marketing and other areas, such as Pay Per Click.
Skills/Software Used
- Cross platform compatible
- Photoshop
- HTML 4.01 Transitional
- Email Vision Campaign Commander
- Split Testing
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Web design
Shareandinspire: A forum built on WordPress
I designed and built this website from start to finish from logo to forum build. Initially the brief was to build a blog for early years practitioners, to help promote our early years websites and to learn more about our customers’ needs. However, after I had completed the website I was told to make it more like a forum; so I used a WordPress plugin and changed the structure of the website making it function as a simple forum.
Skills/Software Used
- Photoshop
- Standards based XHTML/CSS
- WordPress
